Robin works with business owners, consultants and professionals that understand the value of building their "referral business" and are willing to commit to a plan for accomplishing that objective, that includes these 7 key elements:

1.    Cultivate a culture that supports and motivates a sales/advisory/consulting team
2.    Have an effective system for hiring and onboarding appropriately qualified salespeople/advisors/consultants
3.    Have a well-defined process to ENGAGE (not sell) new clients 
4.    Have a system for increasing referral business by
        •  Steadily growing referral-partner contacts
        •  Identifying those referral partners that have a "give to get" mindset
        •  Regularly GIVING TO AND APPRECIATING top referral partners        
5.    Develop strategic partnerships with other businesses offering complementary products and/or services to your target                   customer
6.    Track key metrics related to sales & marketing activities
7.    Protect and elevate your local brand/name
        •  Maintain a professional and informative website designed to
            > Resonate with your target customer
            > Provides the information prospects need to carry out their due diligence
        •  Produce and share quality content that positions your company has thought leader with your prospects and                                 referral partners