About Business

I run Demand Strategy Marketing, a fractional marketing practice for founder-led B2B and B2C companies in the $2M–$10M range. When growth plateaus, a new direction needs traction, or the market shifts, I step in as the marketing leader for companies who don't have one.

My clients are founders in manufacturing, construction, SaaS, home and professional services — operators who are great at what they build but need a growth strategy and someone to run it. I work in tiers, from focused 90-day sprints to an ongoing fractional marketing consultant seat, so the engagement matches where the business actually is.

The work is equal parts strategy and execution. I build go-to-market plans on a 90-day sprint framework that keeps teams accountable to outcomes, not activity. I manage a vetted vendor network across all marketing and advertising disciplines — sourcing, scoping, and holding execution partners to real performance. And I drive business development strategy for outbound, referral partnerships, and getting the right people in the right rooms at the right events.

Results matter more than decks. For one home services brand, I drove a 388% revenue increase through demand generation, a full website rebuild, and a paid acquisition strategy built to scale.

If you're a founder who's hit the ceiling of what your current marketing can do, let's talk.

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