January Meeting Speaker: Carla Johnson, The Art of Storytelling in Marketing

As the Chief Experience Officer, Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Carla has worked with companies that include American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and the U.S. Army Corps of Engineers on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun and captivating ways.

Consistently recognized as one of the top influencers in content marketing, Carla’s latest book, Experiences: The 7th Era of Marketing, teaches marketers how to develop, manage and lead the creation of valuable experiences in their organizations. Carla serves as the Vice Chair on the Executive Board of the Business Marketing Association (a division of the ANA) and previously was the Vice President of Thought Leadership. She’s an instructor for Rutgers University mini-MBA program, the Content Marketing Institute, the ANA and the Online Marketing Institute. A frequent speaker, Carla also contributes to industry wide news outlets, forums and conferences on the future of the marketing profession, leading through innovation and the power of storytelling.